Bringing Back the Old, but Newer: Why India Is Falling Back in Love with Ayurvedic Beauty in 2026
Sandalwood is in the air, with a tinge of turmeric, and pinch of rose water. Because, the grand year of 2026 smells like Ayurveda in action. After years of chasing Western skincare trends and a 10-step K-beauty routine, Indian consumers are returning to something far older, and far closer to home. Now, Ayurveda is simply […]